MARKETING STRATEGIES IN THE AGRICULTURAL SECTOR
This paper focuses on introducing the marketing strategies used in the agricultural industry. Marketing can be defined as a purposeful way of influencing the behavior of an organization to achieve pre-formulated goals. This influence is exercised through the management decisions taken, in the formul...
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| Format: | Article |
| Language: | English |
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BelloPrint Pazardjik
2024-01-01
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| Series: | Journal of Bio-Based Marketing |
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| Online Access: | https://journalbbm.files.wordpress.com/2024/01/article_7.pdf |