AN EVALUATION OF THE IMAGE OF POLAND AS A NATIONAL BRAND PERCEIVED BY YOUNG FOREIGNERS
The article provides an overview of the literature on notions including national image, national brand and national branding, then presents selected campaigns promoting Poland in the international arena. It evaluates how Poland, as a national brand, is perceived by young foreigners. Empirical studie...
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| Format: | Article |
| Language: | English |
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Juraj Dobrila University of Pula
2017-12-01
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| Series: | Review of Innovation and Competitiveness |
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| Online Access: | https://hrcak.srce.hr/file/282119 |