The effect of the content of advertising in digital games on brand reminders
Digital games are the latest media for advertising in cyberspace and among the fastest-growing digital media for advertising. In this research, we aimed to investigate the effect of advertising on digital advertising on reminder advertising, identified five factors affecting the content, including i...
| Main Authors: | , |
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| Format: | Article |
| Language: | fas |
| Published: |
Allameh Tabataba'i University Press
2022-12-01
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| Series: | مطالعات رسانههای نوین |
| Subjects: | |
| Online Access: | https://nms.atu.ac.ir/article_14218_2e19cc7cfb78aa924e28c12ea1ca149b.pdf |