Indicators Non-Financial Performance Assessment: Content Analysis of Telecommunications Companies of Management Reports

Traditionally, business activities adopt performance evaluation as a tool for the efficiency and effectiveness estimation. This article aims to identify the non-financial measures for performance evaluation disclosed by companies in the telecommunication sector listed on the BOVESPA. The use and dis...

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Bibliographic Details
Main Authors: Sandra Belloli De Vargas, Carlos Alberto Diehl, Paulo Roberto Reichelt Ayres, Alexandre Fernandes Monteiro
Format: Article
Language:Portuguese
Published: Universidade Federal do Rio de Janeiro 2016-04-01
Series:Revista Sociedade, Contabilidade e Gestão
Subjects:
Online Access:http://www.atena.org.br/revista/ojs-2.2.3-06/index.php/ufrj/article/viewFile/2776/2291