Indicators Non-Financial Performance Assessment: Content Analysis of Telecommunications Companies of Management Reports

Traditionally, business activities adopt performance evaluation as a tool for the efficiency and effectiveness estimation. This article aims to identify the non-financial measures for performance evaluation disclosed by companies in the telecommunication sector listed on the BOVESPA. The use and dis...

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Main Authors: Sandra Belloli De Vargas, Carlos Alberto Diehl, Paulo Roberto Reichelt Ayres, Alexandre Fernandes Monteiro
Format: Article
Language:Portuguese
Published: Universidade Federal do Rio de Janeiro 2016-04-01
Series:Revista Sociedade, Contabilidade e Gestão
Subjects:
Online Access:http://www.atena.org.br/revista/ojs-2.2.3-06/index.php/ufrj/article/viewFile/2776/2291
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author Sandra Belloli De Vargas
Carlos Alberto Diehl
Paulo Roberto Reichelt Ayres
Alexandre Fernandes Monteiro
author_facet Sandra Belloli De Vargas
Carlos Alberto Diehl
Paulo Roberto Reichelt Ayres
Alexandre Fernandes Monteiro
author_sort Sandra Belloli De Vargas
collection DOAJ
description Traditionally, business activities adopt performance evaluation as a tool for the efficiency and effectiveness estimation. This article aims to identify the non-financial measures for performance evaluation disclosed by companies in the telecommunication sector listed on the BOVESPA. The use and disclosure of non-financial indicators emerged from the gap left by traditional accounting to explain special issues such as the difference between the book value and the market value of companies. The government regulates the telecommunications sector that also has to meet the appropriate corporative enforcement. The regulatory agencies exercise this control, on behalf of the public services granting carried out by private companies. The study selected the data samples from the telecommunications sector; fixed, and mobile telephony lists using the content analysis of the management annual reports published at the companies' sites, and interpreted using the descriptive statistical analysis. The content analyses find nonfinancial indicators in all reports. The results highlight human resources, followed by the environmental issues number of indicators disclosure. All analyzed companies use the services customer satisfaction and the number of complaints. The results difference maybe because of service and not industry sector sample selection as presented in previous studies.
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spelling doaj.art-d71f841ff5744284bc34fc70faf030172022-12-22T03:42:04ZporUniversidade Federal do Rio de JaneiroRevista Sociedade, Contabilidade e Gestão1982-73421982-73422016-04-0111184102Indicators Non-Financial Performance Assessment: Content Analysis of Telecommunications Companies of Management ReportsSandra Belloli De Vargas0Carlos Alberto Diehl1Paulo Roberto Reichelt Ayres2Alexandre Fernandes Monteiro3Faculdade Dom Bosco de Porto AlegreUniversidade do Vale do Rio dos SinosUniversidade do Vale do Rio dos SinosUniversidade do Vale do Rio dos SinosTraditionally, business activities adopt performance evaluation as a tool for the efficiency and effectiveness estimation. This article aims to identify the non-financial measures for performance evaluation disclosed by companies in the telecommunication sector listed on the BOVESPA. The use and disclosure of non-financial indicators emerged from the gap left by traditional accounting to explain special issues such as the difference between the book value and the market value of companies. The government regulates the telecommunications sector that also has to meet the appropriate corporative enforcement. The regulatory agencies exercise this control, on behalf of the public services granting carried out by private companies. The study selected the data samples from the telecommunications sector; fixed, and mobile telephony lists using the content analysis of the management annual reports published at the companies' sites, and interpreted using the descriptive statistical analysis. The content analyses find nonfinancial indicators in all reports. The results highlight human resources, followed by the environmental issues number of indicators disclosure. All analyzed companies use the services customer satisfaction and the number of complaints. The results difference maybe because of service and not industry sector sample selection as presented in previous studies.http://www.atena.org.br/revista/ojs-2.2.3-06/index.php/ufrj/article/viewFile/2776/2291Performance IndicatorsPerformance MeasuresContent AnalysisTelecommunications Companies
spellingShingle Sandra Belloli De Vargas
Carlos Alberto Diehl
Paulo Roberto Reichelt Ayres
Alexandre Fernandes Monteiro
Indicators Non-Financial Performance Assessment: Content Analysis of Telecommunications Companies of Management Reports
Revista Sociedade, Contabilidade e Gestão
Performance Indicators
Performance Measures
Content Analysis
Telecommunications Companies
title Indicators Non-Financial Performance Assessment: Content Analysis of Telecommunications Companies of Management Reports
title_full Indicators Non-Financial Performance Assessment: Content Analysis of Telecommunications Companies of Management Reports
title_fullStr Indicators Non-Financial Performance Assessment: Content Analysis of Telecommunications Companies of Management Reports
title_full_unstemmed Indicators Non-Financial Performance Assessment: Content Analysis of Telecommunications Companies of Management Reports
title_short Indicators Non-Financial Performance Assessment: Content Analysis of Telecommunications Companies of Management Reports
title_sort indicators non financial performance assessment content analysis of telecommunications companies of management reports
topic Performance Indicators
Performance Measures
Content Analysis
Telecommunications Companies
url http://www.atena.org.br/revista/ojs-2.2.3-06/index.php/ufrj/article/viewFile/2776/2291
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AT alexandrefernandesmonteiro indicatorsnonfinancialperformanceassessmentcontentanalysisoftelecommunicationscompaniesofmanagementreports