Change Process of Apple Logo and Practice and Survey of an Alternative Logo Design for Apple
The aim of this study is to analyze the designs of brands in different sectors. Accordingly, the process of changing the logo of the Apple brand in the electrical and electronics industry has been examined, a new logo design has been made, the perceptions of consumers have been measured, and thus it...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Nilay ÖZSAVAŞ ULUÇAY
2020-05-01
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| Series: | IDA: International Design and Art Journal |
| Subjects: | |
| Online Access: | http://www.idajournal.com/index.php/ida/article/view/36 |