The good bank: preference of banking institutions based on perceptions of corporate environmental and social causes

The good bank: preference of banking institutions based on perceptions of corporate environmental and social causes

IntroductionThis study aims to contribute to understanding factors that explain consumers' preferences for banking institutions. We specifically explored the roles of Corporate Social Responsibility (CSR)—targeted primarily at Environmental causes and secondarily at Social causes—on corporate i...

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Bibliographic Details
Main Authors: Augusta D. Gaspar, Joana Carneiro Pinto
Format: Article
Language:English
Published: Frontiers Media S.A. 2024-01-01
Series:Frontiers in Behavioral Economics
Subjects:
banking sector
environmental and social causes
corporate social responsibility
corporate image
consumer satisfaction
consumer loyalty
Online Access:https://www.frontiersin.org/articles/10.3389/frbhe.2023.1330861/full

Internet

https://www.frontiersin.org/articles/10.3389/frbhe.2023.1330861/full

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