Understanding the intention to revisit a destination by expanding the theory of planned behaviour (TPB)

Understanding the intention to revisit a destination by expanding the theory of planned behaviour (TPB)

Purpose – The purpose of this study is to unearth the factors that influence tourists’ revisit intention. The proposed model of the study is grounded on using the theory of planned behaviour (TPB) and extending it with additional variables, i.e. satisfaction, destination image, perceived risk, servi...

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Bibliographic Details
Main Authors: Ghazanfar Ali Abbasi, Janani Kumaravelu, Yen-Nee Goh, Karpal Singh Dara Singh
Format: Article
Language:English
Published: Emerald Publishing 2021-10-01
Series:Spanish Journal of Marketing-ESIC
Subjects:
satisfaction
tourism
theory of planned behaviour
pls-sem
destination image
penang hill
Online Access:https://www.emerald.com/insight/content/doi/10.1108/SJME-12-2019-0109/full/pdf?title=understanding-the-intention-to-revisit-a-destination-by-expanding-the-theory-of-planned-behaviour-tpb

Internet

https://www.emerald.com/insight/content/doi/10.1108/SJME-12-2019-0109/full/pdf?title=understanding-the-intention-to-revisit-a-destination-by-expanding-the-theory-of-planned-behaviour-tpb

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