The impact of strategies in the marketing mix of MSMEs in the Purísima Aguascalientes, Mexico
This research was conducted in order to ascertain the impact of the strategies in the Marketing mix of MSMEs in the area of the municipality of Aguascalientes Purisima. A quantitative study was conducted using a descriptive correlational, crosssectional model, applying the instrument to a sampl...
| Main Authors: | , , |
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| Format: | Article |
| Language: | Spanish |
| Published: |
Instituto Tecnológico Metropolitano
2015-07-01
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| Series: | Revista CEA |
| Subjects: | |
| Online Access: | https://revistas.itm.edu.co/index.php/revista-cea/article/view/125/129 |