Innovation by Lead Users inside the Firm:
It is clear that there are lead users who contribute to innovation inside a company, and that the products conceived by these lead users inside the firm have high idea evaluation and product performance in the marketplace. The purpose of this study is to clarify how retail store salespersons with th...
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| Format: | Article |
| Language: | Japanese |
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Japan Marketing Academy
2022-11-01
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| Series: | Maketingu rebyu |
| Subjects: | |
| Online Access: | https://www.jstage.jst.go.jp/article/marketingreview/4/1/4_2023.003/_html/-char/en |