From Typing to Talking: Unveiling AI’s Role in the Evolution of Voice Assistant Integration in Online Shopping

From Typing to Talking: Unveiling AI’s Role in the Evolution of Voice Assistant Integration in Online Shopping

This study develops a theoretical framework integrating the Technology Acceptance Model (TAM) and Uses and Gratifications Theory (UGT) to predict and understand the acceptance of voice shopping intentions, particularly through AI-driven voice assistants. This research delves into the dual aspects of...

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Bibliographic Details
Main Authors: Guillermo Calahorra-Candao, María José Martín-de Hoyos
Format: Article
Language:English
Published: MDPI AG 2024-04-01
Series:Information
Subjects:
voice shopping
voice virtual assistant
artificial intelligence
technology acceptance
uses and gratifications theory
consumer behavior
Online Access:https://www.mdpi.com/2078-2489/15/4/202

Internet

https://www.mdpi.com/2078-2489/15/4/202

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