Study the Effect of Managers Attitudes on Marketing Strategies and their Related to the Marketing Performance Metrics in Industrial Companies
The research goals are survey of the industrial manager’s attitudes and procedures, the relationship between marketing strategies and markets metrics models. The method was descriptive and the questionnaires were distributed among 85 Tehran food companies’ mangers as well as sales and marketing dire...
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| Format: | Article |
| Language: | fas |
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University of Isfahan
2013-03-01
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| Series: | تحقیقات بازار یابی نوین |
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| Online Access: | http://uijs.ui.ac.ir/nmrj/browse.php?a_code=A-10-97-3&slc_lang=en&sid=1 |