C’ing is believing: What types of characteristics are found on bottles of wine? Do more characteristics mean more online presence?
ABSTRACTWine bottles feature various textual and visual elements. Aside from necessary legal information, wine-branding decision-makers choose what goes on the bottle. They may also choose a bottle shape that is out of the ordinary to draw more attention. Rather than a cork, they may opt for a screw...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Taylor & Francis Group
2023-11-01
|
| Series: | Research in Hospitality Management |
| Subjects: | |
| Online Access: | https://www.tandfonline.com/doi/10.1080/22243534.2023.2277517 |