Marketing Strategies to Developing the Iranian Sports Industry

Purpose: This research aims to determine the Iranian strategic position with IFE and EFE analysis and present budget development marketing strategies.Methodology: The study's statistical sample was selected from 18 expert faculty members in the research field to give a questionnaire. For the in...

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Bibliographic Details
Main Authors: Arezoo Ganjkhanloo, Zhaleh Memari, Mohammad Khabiri
Format: Article
Language:English
Published: Alzahra University 2021-07-01
Series:Sports Business Journal
Subjects:
Online Access:https://sbj.alzahra.ac.ir/article_6142_466aef1f4cbca2a4c2b20d89f47756bb.pdf