SELECTION AND IMPLEMENTATION ALTERNATIVES FOR THE MARKETING STRATEGY OF ENTERPRISE MANAGEMENT

SELECTION AND IMPLEMENTATION ALTERNATIVES FOR THE MARKETING STRATEGY OF ENTERPRISE MANAGEMENT

The purpose of the article is to justify modern approaches to the choice of marketing strategies and to develop practical recommendations for their implementation and management in the activities of agricultural enterprises. The methodological basis of the study was a synthesis of the results of ap...

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Bibliographic Details
Main Authors: Mariia Bahorka, Tetiana Ustik, Liudmila Kvasova
Format: Article
Language:English
Published: Izdevnieciba “Baltija Publishing” 2024-03-01
Series:Green, Blue and Digital Economy Journal
Subjects:
marketing strategy
agricultural enterprises
environmental factors
competitive marketing strategies
marketing management
Online Access:http://baltijapublishing.lv/index.php/gbdej/article/view/2303

Internet

http://baltijapublishing.lv/index.php/gbdej/article/view/2303

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