PHARMACOECONOMICS AS A NEW INSTRUMENT OF PHARMACEUTICAL MARKETING

A properly conducted pharmacoeconomic study and its results are a new element in the body of evidence for drugs recently introduced into clinical practice. Utilization of pharmacoeconomic analysis results as a new instrument in pharmaceutical marketing lets marketing specialists know what informatio...

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Detaylı Bibliyografya
Asıl Yazarlar: M. V. Protsenko, N. I. Koroleva
Materyal Türü: Makale
Dil:Russian
Baskı/Yayın Bilgisi: IRBIS LLC 2015-03-01
Seri Bilgileri:Фармакоэкономика
Konular:
Online Erişim:https://www.pharmacoeconomics.ru/jour/article/view/8