Devising a Branding Model for Multi-Purpose Mega Projects Localization for Iran: Implementing and Testing in a Multi-Purpose Project
Abstract Purpose: While it seems there are just very few studies on branding process of mega projects of entertaining, residential, tourism and sport, branding is one of the most successful factors in these types of projects. We tried to introduce a model corresponding to Iranian characteristics. It...
| Main Authors: | , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Isfahan
2012-09-01
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| Series: | تحقیقات بازار یابی نوین |
| Subjects: | |
| Online Access: | http://uijs.ui.ac.ir/nmrj/browse.php?a_code=A-10-452-1&slc_lang=en&sid=1 |