Market Basket Analysis of Basket Data with Demographics: A Case Study in E-Retailing
Businesses overcome with a high degree of competition that necessitates customer-focused strategies in most industries. In a digitalized business environment, the implementation of such strategies often requires the analysis of customer data. Market basket analysis is a well-known method in marketin...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Istanbul University
2021-06-01
|
| Series: | Alphanumeric Journal |
| Subjects: | |
| Online Access: |
http://alphanumericjournal.com/media/Issue/volume-9-issue-1-2021/market-basket-analysis-of-basket-data-with-demographics-a-ca_3eRFE34.pdf
|