Application of Comprehensive Evaluation in New-Product-Development Evaluation: The Case of Landscape-Architectural Outdoor Wooden Furnishing
Successful new product development (NPD) is critical for modern outdoor wooden furnishing (OWF) manufacturing companies to achieve competitive success, since current users have the serious requirements of aesthetics, materials and environmental quality. Identifying the competitive performance of a p...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2022-09-01
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| Series: | Forests |
| Subjects: | |
| Online Access: | https://www.mdpi.com/1999-4907/13/10/1552 |