DIGITAL INFLUENCERS, MONETIZATION MODELS AND PLATFORMS AS TRANSACTIONAL SPACES
This paper aims to discuss the impact of digital influencers’ content monetization on social media in the context of platform governance. For achieving this objective, it characterizes the Monetization Supply Chain and the different monetization models as ad revenue, on-platform influencer marketing...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidade Feevale
2023-03-01
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| Series: | Brazilian Creative Industries Journal |
| Subjects: | |
| Online Access: | https://periodicos.feevale.br/seer/index.php/braziliancreativeindustries/article/view/3328 |