THE INFLUENCE OF COUNTRY OF ORIGIN OVER THE PURCHASIN G DECISION
The country of origin is one of the most important phenomena which have an impact over the assessment of foreign products purchase, so represents an important competitive element for the commercialization of goods and services on foreign markets. Even thought, “The Country of Origin” effect has re...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Editura Univeristatii "Stefan cel Mare" din Suceava
2021-12-01
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| Series: | USV Annals of Economics and Public Administration |
| Subjects: | |
| Online Access: | http://annals.feaa.usv.ro/index.php/annals/article/view/1354/1069 |