Designing a Model for Realization of Sustainable Marketing in I.R. Iran Automotive Industry with Emphasis on Effective Marketing Models
This paper seeks to describe an integrated management systems approach for the integration of corporate sustainability into Other Marketing Models in I.R. Iran Automotive industry. At first step an extensive review of published literature was conducted and an original framework for structuring the i...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | fas |
| Published: |
Yazd University
2015-04-01
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| Series: | کاوشهای مدیریت بازرگانی |
| Subjects: | |
| Online Access: | http://bar.yazd.ac.ir/article_521_137527676995a83e8c99d88ab59da023.pdf |