Digital Methods of Marketing Resources Distribution of a Scientific Organization
In relation to the needs of the implementation of the marketing function of a scientific organization (SO), marketing models and characteristics of perspective information and communication tools are being analyzed. These tools are systematized from a view of ensuring visualization of scientific res...
| Main Authors: | , |
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| Format: | Article |
| Language: | Russian |
| Published: |
Government of the Russian Federation, Financial University
2019-10-01
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| Series: | Управленческие науки |
| Subjects: | |
| Online Access: | https://managementscience.fa.ru/jour/article/view/222 |
| _version_ | 1797877480924643328 |
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| author | R. M. Kachalov Yu. A. Sleptsova |
| author_facet | R. M. Kachalov Yu. A. Sleptsova |
| author_sort | R. M. Kachalov |
| collection | DOAJ |
| description | In relation to the needs of the implementation of the marketing function of a scientific organization (SO), marketing models and characteristics of perspective information and communication tools are being analyzed. These tools are systematized from a view of ensuring visualization of scientific results, efficiently targeted and at the same time more dissemination of information about new scientific results. Comparative characteristics of perspective channels of sources interaction and potential consumers of scientific products are given. It has been proven that the most effective marketing tools for SO should be a marketing strategy formation for their activities, website development, the participation of scientists in scientific and applied events, the preparation of popular science information materials for network platforms, etc. The necessity of developing a strategy for the marketing direction of the SO is substantiated. The marketing strategy of a scientific organization should include mechanisms for identifying priority and perspective marketing channels used for scientific communication, as well as for direct interaction and cooperation of developers with each other, as well as with potential consumers. In practice, the SO marketing strategy can be implemented by mean of social networks using, being created and developed an organization’s website, or joined multilateral platforms, etc. |
| first_indexed | 2024-04-10T02:17:51Z |
| format | Article |
| id | doaj.art-d8010c7a53cf4283a0a7498deb422977 |
| institution | Directory Open Access Journal |
| issn | 2304-022X 2618-9941 |
| language | Russian |
| last_indexed | 2024-04-10T02:17:51Z |
| publishDate | 2019-10-01 |
| publisher | Government of the Russian Federation, Financial University |
| record_format | Article |
| series | Управленческие науки |
| spelling | doaj.art-d8010c7a53cf4283a0a7498deb4229772023-03-13T08:28:54ZrusGovernment of the Russian Federation, Financial UniversityУправленческие науки2304-022X2618-99412019-10-0193637110.26794/2304-022X-2019-9-3-63-71198Digital Methods of Marketing Resources Distribution of a Scientific OrganizationR. M. Kachalov0Yu. A. Sleptsova1Центральный экономико-математический институт РАНЦентральный экономико-математический институт РАНIn relation to the needs of the implementation of the marketing function of a scientific organization (SO), marketing models and characteristics of perspective information and communication tools are being analyzed. These tools are systematized from a view of ensuring visualization of scientific results, efficiently targeted and at the same time more dissemination of information about new scientific results. Comparative characteristics of perspective channels of sources interaction and potential consumers of scientific products are given. It has been proven that the most effective marketing tools for SO should be a marketing strategy formation for their activities, website development, the participation of scientists in scientific and applied events, the preparation of popular science information materials for network platforms, etc. The necessity of developing a strategy for the marketing direction of the SO is substantiated. The marketing strategy of a scientific organization should include mechanisms for identifying priority and perspective marketing channels used for scientific communication, as well as for direct interaction and cooperation of developers with each other, as well as with potential consumers. In practice, the SO marketing strategy can be implemented by mean of social networks using, being created and developed an organization’s website, or joined multilateral platforms, etc.https://managementscience.fa.ru/jour/article/view/222маркетинг научной организациимаркетинговые ресурсымаркетинговые технологиимногоканальный маркетинг |
| spellingShingle | R. M. Kachalov Yu. A. Sleptsova Digital Methods of Marketing Resources Distribution of a Scientific Organization Управленческие науки маркетинг научной организации маркетинговые ресурсы маркетинговые технологии многоканальный маркетинг |
| title | Digital Methods of Marketing Resources Distribution of a Scientific Organization |
| title_full | Digital Methods of Marketing Resources Distribution of a Scientific Organization |
| title_fullStr | Digital Methods of Marketing Resources Distribution of a Scientific Organization |
| title_full_unstemmed | Digital Methods of Marketing Resources Distribution of a Scientific Organization |
| title_short | Digital Methods of Marketing Resources Distribution of a Scientific Organization |
| title_sort | digital methods of marketing resources distribution of a scientific organization |
| topic | маркетинг научной организации маркетинговые ресурсы маркетинговые технологии многоканальный маркетинг |
| url | https://managementscience.fa.ru/jour/article/view/222 |
| work_keys_str_mv | AT rmkachalov digitalmethodsofmarketingresourcesdistributionofascientificorganization AT yuasleptsova digitalmethodsofmarketingresourcesdistributionofascientificorganization |