Consumer Perceived Service Quality and Purchase Intention: Two Moderated Mediation Models Investigation
This study aims to investigate the relationships of perceived service quality, brand image, customer satisfaction, and purchase intention. The moderated mediating role of brand love is examined on 522 mobile phone consumers in Taiwan. This study found a positive relationship between perceived servic...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2022-12-01
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| Series: | SAGE Open |
| Online Access: | https://doi.org/10.1177/21582440221139469 |