How do consumers perceive the reliability of online shops?
The purpose of this study was to investigate what kind of information contributes to trust formation in online shopping. Twenty-seven female undergraduate students were recruited and asked to evaluate the trustworthiness of 20 online shopping websites. All the online shopping websites dealt with bra...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Masaryk University
2009-11-01
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| Series: | Cyberpsychology: Journal of Psychosocial Research on Cyberpspace |
| Subjects: | |
| Online Access: | https://cyberpsychology.eu/article/view/4224 |