Effects of Political Campaign Materials on Party and Non-Party Voting Supporters

Political parties would normally claim that their campaign and communication materials have effects on voters, be it on their supporters or their opponents during election campaigns. However, such effects are assumed effects by the parties unless voters are themselves assessed about the effects of s...

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Bibliographic Details
Main Authors: Syed Arabi Idid, Rizwanah Souket
Format: Article
Language:English
Published: ANPOR Korea 2014-08-01
Series:Asian Journal for Public Opinion Research
Subjects:
Online Access:http://ajpor.org/browse/articleDetail.do?article_a_no=ORJSBL_2014_v1n4_307&kojic=ORJSBL&year=2014&vnc=v1n4