CONSUMER VALUATION MODEL IN THE CONTEXT OF RELATIONSHIP MARKETING
The aim of this paper is to present a theoretical model of the establishment of the value created to an enterprise by consumers, which would allow a complex measuring of the benefit of the exchange of relationships based on the totality of the features significant to the exchange of relationships. T...
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| Format: | Article |
| Language: | English |
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Vilnius University Press
2009-01-01
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| Series: | Ekonomika |
| Online Access: | https://www.journals.vu.lt/ekonomika/article/view/1048 |