Truth / Falsity as Properties of Advertising Discourse: AddresseeCentered Aspect

The research featured the problem of truth / falsity as properties of advertising discourse. Advertising is described both within the linguistics of lying and the interpretive linguistics. The paper introduces a linguistic study of the phenomenon of lying from the subjectivist positions, i.e. as the...

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Bibliographic Details
Main Authors: L. G. Kim, E. A. Rafikova
Format: Article
Language:English
Published: Kemerovo State University 2021-04-01
Series:Вестник Кемеровского государственного университета
Subjects:
Online Access:https://vestnik.kemsu.ru/jour/article/view/4943