Investigating Psychological Contract Breach and Perceived Betrayal on the Desire for Revenge and Avoidance among Customers of Luxury Hotels
Abstract The issue of the desire for revenge and avoidance of customers, caused by the feeling of perceived betrayal, is very important in service industries. Compared to hotels with stronger services, those with weaker services are more likely to suffer losses due to negative customer behavior. Whe...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Isfahan
2023-02-01
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| Series: | تحقیقات بازار یابی نوین |
| Subjects: | |
| Online Access: | https://nmrj.ui.ac.ir/article_27289_e0f5ee6723063a2537678c03529d4a9e.pdf |