Factors associated with health service orientation and active product marketing orientation in Finnish community pharmacies: a nationwide study among private pharmacy owners

Factors associated with health service orientation and active product marketing orientation in Finnish community pharmacies: a nationwide study among private pharmacy owners

Abstract Background Little is known about pharmacy owners’ commitment to public health and health policy goals in the strategic planning of their business. The aim of this study was to explore factors associated with health service orientation and active product marketing orientation of Finnish comm...

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Bibliographic Details
Main Authors: Lenita Jokinen, Inka Puumalainen, Marja Airaksinen
Format: Article
Language:English
Published: BMC 2020-07-01
Series:BMC Health Services Research
Subjects:
Community pharmacies
Strategy
Pharmacy services
Healthcare
Product marketing
Online Access:http://link.springer.com/article/10.1186/s12913-020-05469-y

Internet

http://link.springer.com/article/10.1186/s12913-020-05469-y

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