Investigation and Analysis on the Factors Influencing the Use of E-Commerce for Marketing SMEs’ Dairy Products: A Case Study at SUSDAGTEL SMEs in Bengkulu, Indonesia

During the pandemic, inadequate knowledge in e-commerce is one of the obstacles in the e-commerce system. As a result, it is critical to examine the determinants of dairy product marketing using e-commerce during social distancing. This study aims to analyze the factors of SMEs’ dairy product market...

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Bibliographic Details
Main Authors: Ridha Rizki Novanda, Helfi Eka Saputra, Basuki Sigit Priyono, Sriyoto Sriyoto
Format: Article
Language:English
Published: Universitas Sebelas Maret, Faculty of Agriculture 2021-12-01
Series:Caraka Tani: Journal of Sustainable Agriculture
Subjects:
Online Access:https://jurnal.uns.ac.id/carakatani/article/view/46498