Understanding Consumer's purchase intention and consumption of convenience food in an emerging economy: Role of marketing and commercial determinants
The present study examines the role of brand, store, processing technology, packaging, country of origin, product information, and advertising in the shopping and consumption of convenience food. A structured questionnaire was used to collect data from 501 consumers across four cities of India, incl...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2022-12-01
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| Series: | Journal of Agriculture and Food Research |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2666154322001326 |