The Neuromarketing: Bridging Neuroscience and Marketing for Enhanced Consumer Engagement

The Neuromarketing: Bridging Neuroscience and Marketing for Enhanced Consumer Engagement

This review paper examines the influence of neuromarketing on consumer behavior research, emphasizing its origins, methodologies, impacts, and implications for customer engagement. This paper conducts a thorough narrative literature review on neuromarketing, analyzing the application of diverse neur...

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Bibliographic Details
Main Authors: Guo Song, Md. Abu Issa Gazi, Abdul Waaje, Md. Mustaqim Roshid, Rejaul Karim, Md. Atikur Rahaman, Zhang Min, Abdul Rahman Bin S. Senathirajah
Format: Article
Language:English
Published: IEEE 2025-01-01
Series:IEEE Access
Subjects:
Neuromarketing
neuroscientific technologies
consumer science
consumer behavior
consumer engagement
marketing 6.0
Online Access:https://ieeexplore.ieee.org/document/10902389/

Internet

https://ieeexplore.ieee.org/document/10902389/

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