THE CHANGING NIGERIAN MARKETING ENVIRONMENT: AN ASSESSMENT OF CONSUMER BEHAVIOR, GOVERNMENT ROLE AND CRITICISMS
The purpose of this study is to examine how the changing Nigerian marketing environment affects consumer behavior with emphasis on the role of government and the criticisms that follow. A total of 323 questionnaires were distributed to the respondents cutting across consumers of various categories o...
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| Format: | Article |
| Language: | English |
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World Scientific Publishing Co. Pte Ltd.
2021-12-01
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| Series: | Journal of Business & Economic Analysis |
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| Online Access: | https://www.worldscientific.com/doi/10.1142/S2737566821500080 |