Research on Film Marketing in the New Media

New media, as an important information revolution in Internet technology, has promoted the innovative development of traditional marketing models and marketing concepts. As film marketing navigates this transition from traditional methodologies to those informed by new media dynamics,it concurrently...

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Bibliographic Details
Main Author: Lyu Kunhang
Format: Article
Language:English
Published: EDP Sciences 2024-01-01
Series:SHS Web of Conferences
Online Access:https://www.shs-conferences.org/articles/shsconf/pdf/2024/10/shsconf_edss2024_03030.pdf