Investigating the impacts of core educational quality on the satisfaction and loyalty of parents of secondary school students: The mediating role of transformative quality

As competition in the secondary education market grows, increasing service quality to ensure parents’ satisfaction and loyalty is crucial to the future success of secondary schools. As parents of secondary school students (PASESS) are not the direct recipients of educational service, the main goal o...

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Bibliographic Details
Main Authors: The-Thang Nguyen, Hiep-Hung Pham, Quoc-Thai Cao, Xuan An Nguyen, Minh Thu Do
Format: Article
Language:English
Published: Taylor & Francis Group 2021-01-01
Series:Cogent Education
Subjects:
Online Access:http://dx.doi.org/10.1080/2331186X.2021.1911283