Investigating the impacts of core educational quality on the satisfaction and loyalty of parents of secondary school students: The mediating role of transformative quality
As competition in the secondary education market grows, increasing service quality to ensure parents’ satisfaction and loyalty is crucial to the future success of secondary schools. As parents of secondary school students (PASESS) are not the direct recipients of educational service, the main goal o...
Main Authors: | The-Thang Nguyen, Hiep-Hung Pham, Quoc-Thai Cao, Xuan An Nguyen, Minh Thu Do |
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Format: | Article |
Language: | English |
Published: |
Taylor & Francis Group
2021-01-01
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Series: | Cogent Education |
Subjects: | |
Online Access: | http://dx.doi.org/10.1080/2331186X.2021.1911283 |
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