Naming the Goodyear Blimp: Corporate Iconography1
Abstract Attentive to names as corporate markers, the Goodyear Tire & Rubber Company of Akron, Ohio, in 2006 offered consumers an unprecedented opportunity to name its newest airship. The company's “Name the Blimp” contest, which ran in two month-long segments, elicited over 21 ,000 entries...
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| Format: | Article |
| Language: | English |
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University Library System, University of Pittsburgh
2007-12-01
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| Series: | Names |
| Online Access: | http://ans-names.pitt.edu/ans/article/view/1803 |