Measuring Online Sensory Consumer Experience: Introducing the Online Sensory Marketing Index (OSMI) as a Structural Modeling Approach

Measuring Online Sensory Consumer Experience: Introducing the Online Sensory Marketing Index (OSMI) as a Structural Modeling Approach

We present a novel quantitative approach to assessing sensory components on e-commerce websites. The Online Sensory Marketing Index (OSMI) provides a valuable measure of the sensory output exhibited by text, images, and other media. The OSMI enables website creators and marketers to communicate abou...

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Bibliographic Details
Main Authors: Kevin Hamacher, Rüdiger Buchkremer
Format: Article
Language:English
Published: MDPI AG 2022-06-01
Series:Journal of Theoretical and Applied Electronic Commerce Research
Subjects:
sensory marketing
online sensory marketing index
e-commerce
assessment system
sensory imagery
online consumer experience
Online Access:https://www.mdpi.com/0718-1876/17/2/39

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https://www.mdpi.com/0718-1876/17/2/39

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