The effect of Service Quality on Behavioral Intentions Through Satisfaction and Customer Perceived Value
The main purpose of this paper is investigating the effect of service quality on positive behavioral intentions through satisfaction and customer perceived value. The design of this study is descriptive-correlational and the population includes the customers of Samen Al-hojaj finance and credit inst...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
Yazd University
2015-04-01
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| Series: | کاوشهای مدیریت بازرگانی |
| Subjects: | |
| Online Access: | http://bar.yazd.ac.ir/article_743_ee0003f0738dcb4298a5397045a254b9.pdf |