An examination of dispositional social needs, agent knowledge, and two dimensions of product anthropomorphism: A serial mediation model
Thriving attention has been paid to the process and concept of anthropomorphism in marketing literature, as the concept is considered to be a precursor of positive marketing outcomes. However, prior studies have not clarified the position or role of inductive reasoning and anthropomorphism or explai...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Frontiers Media S.A.
2022-10-01
|
| Series: | Frontiers in Psychology |
| Subjects: | |
| Online Access: | https://www.frontiersin.org/articles/10.3389/fpsyg.2022.913978/full |