Impact of sensory marketing on consumer behavior
When making purchase decisions, consumers rely more on their emotions than on their minds. The senses allow people to connect with the world around them, but also to fully experience brands and to make consumers emotionally connected to them. The field of marketing, which deals with the study and us...
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| Format: | Article |
| Language: | English |
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Institute of Serbian Culture Priština, Leposavić
2020-01-01
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| Series: | Baština |
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| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/0353-9008/2020/0353-90082050183B.pdf |