Audience differentiation and advertising strategy on interactive television
Starting from the assumption that Serbia is in arrears with the implementation of the concept of interactive television and the creation of new forms of advertising, the author studies the transformation patterns of media content consumption using a multi-strategy research method of the habits of th...
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| Format: | Article |
| Language: | English |
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Serbian Sociological Association, Belgrade
2022-01-01
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| Series: | Sociološki Pregled |
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| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/0085-6320/2022/0085-63202204500B.pdf |