Moralitas Iklan: Menghindarkan Keterjebakan Produsen dari Praktek Periklanan yang Kontra Produktif
An advertising is an important tool to unite producers and consumers in the communication media. It is needed by both of producers and consumers, but in different functions. Producers need an advertising to promote their products, and consumers need it to get more information about products before...
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| Format: | Article |
| Language: | English |
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Universitas Islam Indonesia
2009-08-01
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| Series: | Jurnal Siasat Bisnis |
| Online Access: | https://hmts.civil.uii.ac.id/JSB/article/view/980 |