From communication to art: McDonald’s and flat design
The status of communication objects or images always changes. This paper proposes to observe this phenomenon from a semiotics point of view in order to analyse how a brand reinvents its visuals and how this reinvention is related to a new marketing strategy. In fact, this paper tries to show how mea...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Centro de Estudos de Comunicação e Sociedade (CECS)
2017-06-01
|
| Series: | Comunicação e Sociedade |
| Subjects: | |
| Online Access: | https://revistacomsoc.pt/article/view/797 |