Marketing Mix of Dry Bulk Market Share at Jamrud Terminal

Purpose: The purpose of this study is to find out and analyze how the marketing mix affects the market share of loading and unloading dry bulk at Jamrud Terminal. Design / methodology / approach: The method in this study uses a quantitative approach with multiple linear regression analysis Fi...

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Bibliographic Details
Main Authors: Dian Arisanti, Mudayat Mudayat, Isabela Kilimandu
Format: Article
Language:English
Published: LPPM of Narotama University Surabaya 2022-03-01
Series:IJEBD (International Journal of Entrepreneurship and Business Development)
Subjects:
Online Access:https://jurnal.narotama.ac.id/index.php/ijebd/article/view/1796