Semiotics of virality
The aim of this article is to provide an outline of the semiotics of virality in its different cultural ramifications: from the notion of contagion employed in 19th-century social sciences to contemporary Internet memes on social media, passing through the viral marketing of the 1990s. Semioticians...
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| Format: | Article |
| Language: | English |
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Université de liège
2022-06-01
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| Series: | Signata |
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| Online Access: | http://journals.openedition.org/signata/3936 |