Analysis of Green Innovation of the E-Tailer and Supplier with a Drop Shipping Option in E-Commerce

As customer demand for green products increases in the digital economic era, this study analyses the green innovation of the e-tailer and supplier in drop shipping models. Moreover, drop shipping e-tailers and suppliers with a drop shipping option need to make choices regarding whether to provide gr...

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Bibliographic Details
Main Authors: Yuepeng Cheng, Bo Li
Format: Article
Language:English
Published: MDPI AG 2023-12-01
Series:Journal of Theoretical and Applied Electronic Commerce Research
Subjects:
Online Access:https://www.mdpi.com/0718-1876/19/1/2