Investigating the Role of Food Packaging in Terms of Design and Color in Consumer Purchasing Behavior
The culture of packaging the manufactured products for the purpose of offering and selling in the target markets is a special case that has taken a special position in recent years and plays an effective role in the sales of a unit. This research was conducted to examine the role of food packaging i...
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| Format: | Article |
| Language: | English |
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Mashhad: Behzad Hassannezhad Kashani
2019-07-01
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| Series: | International Journal of Management, Accounting and Economics |
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| Online Access: | https://www.ijmae.com/article_114596_b450e60a848a3ae36d2cef07d2db371e.pdf |