The concept of community-based marketing
In community-based marketing, the new marketing framework presented in this study is as follows: (i) in term of the creation of value, it views a product from the perspective of solving the life issues of the customer base by including augmented products; and (ii) in terms of communication and deliv...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Global Business Research Center
2022-06-01
|
| Series: | Annals of Business Administrative Science |
| Subjects: | |
| Online Access: | https://www.jstage.jst.go.jp/article/abas/21/3/21_0220420a/_pdf/-char/en |